Cathy's Coffee Chat explores whether expensive skincare is better and why the right ingredients and products matter more than price.

You get what you pay for . . .

October 12, 2026•3 min read

Pop the kettle on...

Because I want to have a little chat about something I've heard a LOT over the years.

"You get what you pay for."

Hmm.

Do you?

Now before anyone gets worried, I'm not about to tell you that expensive skincare is bad.

It's not.

There are some absolutely beautiful, beautifully formulated products at the higher end of the

market.

But here's the bit I want you to think about...

Does a higher price automatically mean a better product for YOUR skin?

Because those are two very different questions.

And honestly?

I don't think your skin knows what you paid for it. 😂

Your skin isn't standing in the bathroom thinking...

"Ooooh, this moisturiser was $180. I better make sure I look fabulous today!"

It doesn't work that way.

Your skin responds to the ingredients, formulation, concentration, delivery system and how

well the product suits your particular skin needs.

Not the price tag.

💰 So what are you actually paying for?

When you buy a skincare product, you're not simply paying for what's inside the jar.

You're also paying for things like:

Research and development.

Packaging.

Marketing.

Branding.

Distribution.

Retail costs.

And sometimes...

A very fancy little jar. 😉

None of those things are necessarily bad.

But they don't automatically mean the product is going to be right for your skin.

And here's where things get interesting.

You can have a $30 moisturiser that your skin absolutely loves...

And a $150 moisturiser that simply doesn't suit you.

Conversely, someone else might adore that $150 moisturiser.

Because skincare isn't one-size-fits-all.

🤔 So what SHOULD you be looking at?

Instead of starting with:

"How much does it cost?"

Try starting with:

"What does my skin actually need?"

Are you dehydrated?

Dry?

Oily?

Sensitive?

Congested?

Concerned about pigmentation?

Looking for support with signs of ageing?

Or perhaps your skin is simply feeling a little...

"Help! What happened to me?" 😳

We've all been there.

Once you understand what your skin needs, then you can start looking at the products and

ingredients that may help.

And that's where I think skincare gets really interesting.

Because suddenly you're not shopping by price.

You're shopping by purpose.

💡 Here's another little secret...

More products don't necessarily mean better skin either.

You don't need twelve bottles lined up across your bathroom like a chemistry experiment.

You need the right products, used consistently, in a routine that makes sense for your

skin.

Sometimes the answer isn't:

"Buy more."

Sometimes it's:

"Let's simplify."

And I absolutely love that.

Because good skincare shouldn't leave you wondering whether you need to take out a second

mortgage to maintain your face. 😂

💗 So, do you get what you pay for?

Sometimes.

But I think the better question is:

"Do I get what my skin needs?"

That's the question I'd rather you ask.

Because if a product is expensive but doesn't suit your skin...

You've spent money on something that isn't doing what you need.

And if a product is affordable, beautifully formulated, suits your skin and you actually use it

consistently...

That's a win.

The most expensive product isn't automatically the best.

The cheapest product isn't automatically the best either.

The best product is the one that is right for YOU.

And that's exactly why I don't believe skincare should start with someone saying:

"You need this."

It should start with:

"Tell me about your skin."

☕ Cathy's Coffee Chat

So next time someone tells you...

"You get what you pay for."

Don't automatically reach for your wallet.

Ask a different question.

"What am I actually paying for?"

Then ask the really important one...

"Is this what my skin needs?"

Because your skin doesn't care whether the bottle came from the bargain shelf or a marble

counter in a fancy department store.

It wants the right care.

It wants consistency.

And it wants you to understand what you're putting on it.

So...

Pop the kettle on.

Bring your questions.

And let's talk skin.

No pressure. No jargon. Just real conversations about real skin.

💗 Cathy

Love The Skin Your In

Cathy Asquith

Cathy Asquith

Cathy Asquith is the founder of Love The Skin You're In and a passionate skincare educator dedicated to helping people understand their skin with confidence. Rather than following trends or complicated routines, Cathy believes in simple, practical skincare education that empowers people to make informed choices. With years of experience helping women, teens and families navigate common skin concerns, Cathy combines honest advice with personalised guidance to take the guesswork out of skincare. Her approach is built on education first - helping people understand why their skin behaves the way it does before recommending solutions that suit their individual needs. Through The Skin Confidence Journal, Cathy shares practical tips, evidence-based insights and everyday skincare guidance to help you build healthy habits and feel confident in your own skin. Less Guesswork. More Confidence.

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